The Terraces is a historic Napa Valley estate with a winegrowing history that stretches back more than 140 years. The Crull family farms the property’s terraced Rutherford vines in addition to aging Balsamic vinegars in their stone acetaia; they also make farmhouse ciders from their heirloom apple orchard. This ranch is a special place to visit, with an intimate tasting room featuring the family’s eclectic art collection.
- Art Direction
- Commerce7 E-commerce
- Content Creation
- Interactive Design
The Challenge
- Present a crisp, elegant, image-driven, easy-to-navigate site
- Deploy an intuitive, clearly organized site architecture
- Delight with interactive design touches
- Showcase the unparalleled remote beauty of the place through photography and video
- Communicate the unique story of this historic estate through targeted copywriting
- Convey the warmth of the Crull family
- Elicit visitor appointments by featuring the hospitality
- Educate the audience about the winemaking, farming, craftsmanship and vineyard sites
- Engage current and future customers, driving Club memberships
- Empower team members to easily make changes to the site
- Integrate and custom-style Commerce7 with filtering by type
Portfolio
