The Terraces is a historic Napa Valley estate with a winegrowing history that stretches back more than 140 years. The Crull family farms the property’s terraced Rutherford vines in addition to aging Balsamic vinegars in their stone acetaia; they also make farmhouse ciders from their heirloom apple orchard. This ranch is a special place to visit, with an intimate tasting room featuring the family’s eclectic art collection.

Visit the The Terraces website

The Challenge

  1. Present a crisp, elegant, image-driven, easy-to-navigate site
  2. Deploy an intuitive, clearly organized site architecture
  3. Delight with interactive design touches
  4. Showcase the unparalleled remote beauty of the place through photography and video
  5. Communicate the unique story of this historic estate through targeted copywriting
  6. Convey the warmth of the Crull family
  7. Elicit visitor appointments by featuring the hospitality
  8. Educate the audience about the winemaking, farming, craftsmanship and vineyard sites
  9. Engage current and future customers, driving Club memberships
  10. Empower team members to easily make changes to the site
  11. Integrate and custom-style Commerce7 with filtering by type