Milea Estate Vineyard
Milea Estate Vineyard is a winery, cidery, vineyard, and farm in New York’s Hudson River Valley. Offering luxury overnight accommodations and a refined hospitality experience, it’s fast becoming a sought-after getaway destination. In addition to a wide array of fine wines and an outstanding culinary program, Milea runs the Hudson Valley Heritage Grape Project, an array of wines supporting the conservation of indigenous grape varieties and historic cultivars.
As with so many wine projects, Milea Estate Vineyard morphed over time. It was a Hudson Valley vacation property for the Milea family for three decades prior to its current identity as a vineyard and winery. The property now encompasses 98 acres, with a portion planted to wine grapes, plus an orchard of 125 apple, pear, peach, and plum trees. The wine program includes interesting varietals such as Blaufränkisch and Grüner Veltliner. The diverse array of bottled Milea products also includes a gin distilled from wine grapes and aged with botanicals for three months in Chardonnay barrels.
The Challenge
GM Russell Moss—former Cornell viticulture instructor and current winemaking consultant for the Kingdom of Bhutan—came to Vin when the winery was preparing to roll out an array of hospitality offerings, with the help of CIA-trained executive chef David Kim and Michelin-starred sommelier Mina Do. Given that the business was also preparing to introduce luxury overnight accommodations, Milea Estate Vineyard was poised to announce its arrival as the preeminent luxury wine destination in the up-and-coming Hudson River Valley.
- Position Milea Estate Vineyard as the foremost fine-wine destination in New York’s Hudson Valley.
- Resonate with affluent urban weekenders and summer vacationers.
- Encourage and facilitate reservations for tastings, overnight stays, and private events.
- Demonstrate the quality of the winemaking, the viticulture, the hospitality, and the cuisine.
- Educate about the diverse wine offerings, including the Hudson Valley Heritage Grape Project, an array of wines supporting the conservation of indigenous grape varieties and historic cultivars.
Vin is capable of the technical end of web design, as well as the soft end of storytelling. Both are equally important. Yet many web design firms are great at designing beautiful sites, but lack the ability to tell compelling or brand-appropriate stories. Vin was much more thorough, elegant and organized than others. I would highly recommend Vin to anyone in the wine business who has a winning mindset.
