Pursued by Bear is a highly regarded Walla Walla winery and tasting room owned by Yakima native and accomplished actor Kyle MacLachlan, known for his star turns on the big and small screens. As fans of Twin Peaks, Blue Velvet, Sex & the City, and Portlandia, MacLachlan has terrific taste and a wry sense of humor.

Tasked with messaging the quality of the Rhône- and Bordeaux-style wines, made by Daniel Wampfler (winemaker at Abeja) in a quirky, offbeat, quasi-Shakespearean manner, we dug into Monty Python, Portlandia, W.M. Thackeray, and videos on the behavior of bears in the wild.

Visit the Pursued by Bear website

The Challenge

  1. Make an immediate impression with a welcoming and elegant aesthetic sensibility
  2. Complement the refreshed visual brand identity and photography
  3. Guide visitors through intuitive user-friendly navigation, with an effortless path to purchase
  4. Engage with warm, witty storytelling and whimsical Elizabethan design references
  5. Invite tasting room reservations and encourage DTC online sales
  6. Integrate WineDirect in a custom-styled storefront
  7. Create an interface that functions beautifully on phone or tablet
  8. Re-engage the current committed customer base
  9. Appeal to a new constituent of affluent Washington wine collectors in the Millennial and GenX demographic cohorts
  10. Introduce an allocation-based subscription model and drive allocation list signups