Seven Questions to Ask to Determine if You’re Ready for an eCommerce System
Wineries know how to craft an excellent customer experience in their tasting rooms. In the tasting room, there’s a one-to-one connection, and customers get the chance to understand your winery and your wines. Unsurprisingly, 47 percent of all direct-to-consumer (DTC) wine sales happen in the tasting room. However, without eCommerce, the opportunity stops when the customer leaves your tasting room.