Services


A deep understanding of the wine world guides us in our approach. Our custom-tailored solutions speak in your distinct voice to connect with your audience. We believe that communicating with a consistent visual identity enhances your customers’ understanding.

What We Do


Brand Strategy

Our brand strategy services are aimed at launching new brands and helping existing brands sharpen their position in the market.


Identity Design

Our identity design services create a cohesive visual communication system in line with your goals and brand persona.


Websites

Our websites are attractive, functional, easy to update, search engine optimized, and responsive for mobile and desktop devices.


We seek ideals in our craft
by passion, discipline, and mindfulness.

Questions and Answers


  • What size wineries can benefit from Vin's brand, design, and website services?

    Our brand and design services are suited for wineries of all shapes and sizes. We’ve worked with operations ranging from single winemaker brands, boutique wineries, and medium sized wineries to mass market producers of 100k+ case production.

    We can help new brands develop a cohesive brand identity extending across print, packaging, and the web, that positions them wisely in the marketplace to launch successfully.

    We can help existing brands in refining their strategic approach and visual design through website, packaging, collateral, and even brand identity redesign.

  • How much flexibility or customization is available in defining a project scope?

    Endless. Each client is different with a completely unique set of challenges and needs. Our list of Services provides a menu of offerings that is easily customized to best meet your needs. We love the opportunity to flex to meet a client’s specific requirements through a strategically tailored process. Whether you’re in need of fresh messaging or a whole new website, we can be flexible to take on pretty much any challenge.

  • How do we communicate during projects?

    Although physical distances may be great, we’re able to effectively communicate with clients around the globe.

    Some tools we use to coordinate are email, screen sharing, file sharing, and phone call meetings.

    Feel free to get in touch with us here to try it out: hello@vinagency.com.

  • What's the benefit of a custom designed website over off–the–shelf templates like Squarespace?

    Services abound these days for launching cheap simple hosted websites. It’s a good solution for low level needs. But Squarespace websites look the same, because they’re built on the same template as other websites.

    Our custom designed websites provide a higher level of quality and personalization than templates in both design and development.

    Discovery informs our design process, and we learn about your goals as a business and brand, to speak in the voice you aspire to. So we tightly match design with your brand identity’s color, fonts, and character. This cohesion between website, packaging, and print collateral reinforces your customers’ understanding and the perception of quality.

    Because we’re hand-coding in the development phase, we have complete control and flexibility to express design ideas and present content with the best layout and behavior.

    Websites are a process and they evolve over time with your business and marketing actions. If the platform isn’t flexible, it prevents expression and growth.

    We liken our services to bespoke tailors. There is no better website for you, than one custom designed with you.

  • What website publishing system or CMS do you recommend?

    We use WordPress for website content management.

    From the client perspective, WordPress provides a rich admin interface that makes it easy to edit text, swap out images, add new pages, and update the menus. This lets you take ownership of the site and put it to work for your evolving needs.

    In terms of web development and coding, WordPress provides limitless flexibility in development. This helps us turn complex, specific, and changing design requirements into reality.

    WordPress is free open source software, and can be deployed at the web host of your choice. It’s not a hosted service like Squarespace, Wix, or Weebly, so the work invested in your website will not be lost if that company goes out of business.

    WordPress is the world’s most popular publishing system, running over 76 million sites that range in scope from enterprise to micro. This popularity nurtures a robust ecosystem of plugins and resources to help expand and customize your website. Because it will be updated in the future for security and feature updates, it is a solid choice as a platform for your web presence.

  • What's the process for getting a project proposal?

    We start the process of building a proposal with an exploratory questionnaire. This helps to get to know your business better and define the project requirements.

    We follow up the questionnaire with a conference call to make sure we’re on the same page. Then we prepare a formal proposal with the project scope, cost budget, projected timeline, and contract.

    Once we receive the signed contract back along with a deposit payment, we schedule your project and begin preparation.

    Feel free to get in touch know if you have any questions. We’re looking forward to the prospect of working with you.

    Contact UsRequest for Proposal

Testimonials

  • We’re so grateful to Vin for bringing Seavey’s web presence up to high digital standards, but also for helping us achieve a polished and modern look and feel. As a second-generation family winery with deep history, it was important to us to hold onto this heritage throughout the evolution of our brand. Jon was able to honor this intention, striking the perfect balance between historical and modern. Throughout the course of the project, Jon went above and beyond to tailor the site to our preferences and needs. We’re thrilled with the outcome and excited about the places our new website will help take us!

    —Dorie Seavey, Managing Director at Seavey

  • I can’t speak highly enough of my experience working with Vin on a significant website redesign. The design is stunning, and Jon worked incredibly quickly and efficiently to complete the project. It was amazing to have calls in the afternoon, then by the time we were back in the office the next morning, Jon had sent his night’s work for us to review— it was like magic. Jon was very thorough at the start of the project, asking the right questions to make sure we were on the same page to achieve our goals with the new site. I also appreciate Jon’s prompt turnaround time, both during the design process and with follow-up items after launch. Highly, highly recommend.

    —Emily Rasmussen, Brand & Communications Manager at Ram's Gate

  • An important measure of a marketing design process is how quickly the creative professional “gets” the message. Our experience working with Jon Krauss of Vin Agency has been a mix of surprise and delight at his insight and talent weaving the elements of our story into the fabric that is now our website. There are many voices and visuals on our end; Jon quickly distilled them down to capture the essence and spirit of Preston: accurately, succinctly and practically. Working with Jon has been a pleasure.

    —Lou, Susan, Maggie, Ken, and all the Preston Farm & Winery Team

  • Acrobatwine.com is the second project I have been fortunate to work with Vin on. Jon and team are pros and are easy to work with. What I like best about working with Vin is that they take their time to understand your direction and over-deliver on a mutually vetted vision. Everything that Vin does is top-notch, clean, and beautiful. They understand the mood of fine wine and don’t need to be told what the industry expects. Now that Acrobatwine.com is fully in control of our marketing department, Jon has left us with seamless site that we can easily edit. A+ stuff.

    —Ryan Johnson, Marketing Director at King Estate

  • Working with Vin the last several years has been a fantastic experience, which is not always the case when attempting to integrating several different software platforms. Jon’s work is timely, professional and his ability to create a functional and visual appealing work is refreshing.

    For a layman, Jon is a pleasure to work with because I do not need to know the technical jargon. He understands the intricacies of luxury marketing and is able to build an intuitive, refined product accordingly. As a small company with limited budgets, Vin is a wonderful partner to work with!

    —James Eyer, General Manager at Hyde de Villaine

Resources


Ecommerce

We use and highly recommend VineSpring to provide full-featured ecommerce, product inventory management, wine clubs, allocations, and POS tailored for wineries.

We've also worked with WooCommerce, AMS, eCellar, eWinery, and Vin65.