Creative Direction

Many wine labels develop organically and evolve quickly, becoming full-fledged businesses before the proprietors have had time to stop and consider how the public views their product. Many other wine entrepreneurs find that their websites, social media, and packaging have grown in different directions over time, causing confusion in the marketplace.

We’re here to put the pieces back together, ensuring cohesive visual alignment across all touch points. We’ll take a look at your overall visual brand identity, and assess how your packaging lines up with your tasting-room experience, social media presence, website, and collateral. We have the expertise to select appropriate typography, guide photo shoots, refresh your color palette, revamp your logo, and more.