Merry Edwards is a California winemaking icon. Early in her career, she fought for equal opportunities for women at UC Davis, published findings that ended the use of toxic lead foil capsules on wine bottles, and pioneered research into vine clones. Her eponymous winery produces intensely aromatic vineyard-designate Pinot Noirs from sites in the Russian River Valley and Anderson Valley.
When Edwards retired, Maison Louis Roederer acquired the brand, but the leadership remained all-female, with Heidi von der Mehden heading up winemaking and Nicole Carter running business operations. Vin was tasked with re-introducing the brand with a contemporary online presence.
The winery’s Art Deco-inspired typefaces and Art Nouveau Revival watercolor labels—by Chez Panisse artist David Lance Goines—are a throwback to a time when women earned the right to vote. Inspired by these cues, we integrated 1920s-style patterns and decorative motifs into the design. It was a pleasure to launch this website at the start of Women’s History Month.
Visit the Merry Edwards website