Website for Hibou
Hibou is a boutique winemaker label and passion project from Jason and Hilary Driscoll, built upon the concept of the “hidden gems of the North Coast.” Those “gems” are the carefully farmed sites behind Hibou’s vineyard-designate wines, as well as the North Coast owls that inspired the name of the label. The “hidden gem” concept has grown to encompass more, however, as Hibou wines are themselves undiscovered treasures.
Photo credit: Allison Watkins
The Challenge
Hibou was an exciting young brand that lacked consistent engagement, due in part to a dark, static website that did not message the spirit of the undertaking. Partnering with Karen Fass of Feast Consulting and Christine Komons of Cru Creative, we designed a website that showcased fine art photography by Allison Watkins and integrated animated touches such as an owl pronouncing its French name (“ee-boo”).
When the Hibou team pulled stats after launch, they found that their page views had increased more than 400% over their old site, and new visitors increased by 200%. Average session duration also went up, by 142%. Site visitors enjoyed the interactive touches and the storytelling, and stuck around to explore the site.
- Communicate with an earnest, warm tone of voice.
- Convey the sense that Hibou is an undiscovered treasure.
- Promote allocation signups, DTC purchases, and Mailing List joins.
- Improve SEO, build brand awareness, increase visibility.
- Artfully integrate photography and illustrations.
Seeing what you’ve done has sincerely translated what I’ve been thinking, and what I’ve wanted, onto a website. You’ve made it a reality, and for that I am very thankful! I am so excited for people to see what you’ve done with this site! Thank you!
