Website for Amici Cellars

Family-owned Amici Cellars in Calistoga produces critically acclaimed wines from the Napa Valley and Sonoma Coast AVAs. From the flagship Napa Valley blend to the portfolio of single-vineyard wines from Napa and Sonoma’s most coveted heritage, hillside, and valley vineyards, their wines are made with deep respect for vineyard sources and thoughtful attention to detail. This is an older Vin website that still performs admirably, and we are pleased to count Amici Cellars among our ongoing Support Program clients.

The Challenge

Amici Cellars sources from 10 outstanding vineyard sites, and is a darling of the critics. The proprietors aimed to integrate dynamic video of their impressive vineyards while also honoring the welcoming intent behind the winery name, which translates as “friends.” In addition, they aimed to minimize any potential consumer confusion about the various bottlings, with multiple vineyard designates and two affiliated brands, Olema and No Curfew.

Vin created an attractive interactive map to guide site visitors through the vineyard sources, and developed two shopping pages—Wines and also Shop—to allow for flexibility in presenting products.

  1. Provide information about the winemaking and the outstanding vineyard sites.
  2. Facilitate DTC sales and wine club sign ups.
  3. Build an online presence that aligns with a redesigned brand identity.
  4. Present Amici Cellars as approachable and friendly, authentic and raw, masculine, and “Old-New World.”
  5. Offer site visitors multiple ways to discover and purchase the wines.

Vin has been a critical partner in helping us bring an elevated customer experience to our website and e-commerce storefront. It was important for us to deliver a solution that not only embodied our brand but also echoed the customer experience our guests experience on site. Jon and team are extremely customer-focused and are always developing solutions that help the guest navigate with ease. Their attention to detail, efficiency, and high-quality work make them great partners. I believe their work speaks for itself!

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