Website for Casino Mine Ranch
As its name would suggest, Casino Mine Ranch is a century-old property in the Sierra foothills of Amador County that was once mined (unsuccessfully) for gold. Brothers Jim and Rich Merryman purchased the estate where their great aunt had lived out her golden years, and planted an interesting array of grape varieties, including Vermentino, Greco, and Tempranillo. Star winemakers Andy Erickson and Jessica Tarpy Shaheen oversee the cellar.
The Challenge
Casino Mine Ranch had a star winemaker and a compelling back story. The proprietors’ great aunt, a Belgian heiress by way of Alaskan gold mines, had been a larger-than-life presence on the wild western ranch, donning fur coats and strings of pearls, raucously playing the piano, and shooting rattlesnakes from her back porch. The wines were unique and expertly crafted. And the label designs were handsome. But the website lacked consistent engagement. Customers would view it after receiving a release email, but not spontaneously. Vin designed and developed an online environment that reflected the frontier spirit of the place and the Merryman family’s droll sense of humor. Site visitors stayed, came back for more, and spread the word about Casino Mine Ranch.
- Keep affluent, savvy consumers engaged with an eye-catching design and strong storytelling.
- Recount the compelling history of the Merryman family at Casino Mine Ranch.
- Represent the wild, irreverent, yet cultured nature of the brand.
- Underscore the rarity of these unusual wines, vinified in Amador County by one of the nation’s foremost winemakers.
- Encourage membership in the Founders Club and facilitate e-commerce sales.
Working with the Vin team was a dream. They were incredibly professional and responsive. Between Jon’s creativity and WordPress savviness and Katherine’s clever and informed copywriting our website is easy to navigate, tells our story, looks beautiful, and is something we’re really proud to show off to our guests. Vin continues to help us with questions as we add and make changes to the site. I’d work with them again in a heartbeat and recommend anyone to use this team to tell their wine story.
