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Website for Bergman

Encircled by centuries-old redwoods, Bergman Estate is a Napa Valley classic. Joseph Phelps bottled fruit from this property as a vineyard designate as early as the 1970s. David Abreu, who replanted the historic hillside site in 2013, continues to oversee it, while Nigel Kinsman oversees the small-lot winemaking. Proprietor Pam Bergman is involved in every aspect of the operation, from organic gardening to beekeeping to winemaking. The family members wished to launch their brand with an understated website that reflected the care and time that have gone into developing the remarkable vineyard, caves, and wines.

Photo credit: Stuart Palley

The Challenge

Because the family wished to take a “less is more” approach to telling their story, we looked for ways to visually—rather than verbally—impart a sense of the assiduous, meticulous work that had gone into the vineyard and winemaking project. Working in collaboration with Alex and Anne-Lise Yandell of Yandell Consulting in Bordeaux, we arrived at a website design that is muted but luxuriant, reflecting the proprietors’ unerring sense of style.

  1. Demonstrate the painstaking effort that has gone into farming the vineyard and estate.
  2. Establish a restrained aesthetic of subtle sophistication.
  3. Communicate the caliber of the team, the site, and the caves.
  4. Inspire allocation list signups by piquing curiosity.
  5. Share the family’s regard for nature.
A lush vineyard at sunrise with rows of vines stretching towards distant mountains, under a clear sky.
Winery cave entrance with wooden door; inside, metal fermentation tanks line a well-lit corridor. Below, barrels are stored in an underground room with arched ceilings and hanging lights.
A vineyard landscape with rows of grapevines surrounded by trees, under a clear sky, with mountains in the background.
Screenshot of a winery website showing text about wines, signature flavors like wild blackberries and thyme, and an image of wine bottles in a dimly lit cellar.
Image of the Bergman Family winery team, showcasing their key personnel standing and seated. Text includes descriptions of their roles and contributions to the winery's operations.

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