Sepia photo of vineyard source for Annulus wines

Website for Annulus

Annulus is a small family winery from longtime Napa Valley residents Luke Evnin and Deann Wright, and their daughters Alexandra and Elena. Its name, derived from the Latin word for “ring,” is an homage to the cycles and circles found in nature and those forged in the process of making and sharing wine.

Winemaker Nigel Kinsman works with prized Napa Valley sites, such as Beckstoffer Las Piedras Vineyard and Vine Hill Ranch Vineyard, to craft classically structured Cabernet Sauvignon, as well as Sauvignon Blanc. Renowned international wine consultant Michel Rolland joins Kinsman and the family for blending sessions, resulting in wines that stand the test of time and support longevity in the cellar.

Annulus Website →

A sepia-toned image of a vineyard with rows of grapevines extending towards rolling hills in the background under a partly cloudy sky.

Six people stand together outdoors in front of a tree, posing for a group photo. The image is sepia-toned.

Four wine bottles, three red and one white, placed on a table with a wine glass, a small flower vase, and a serving board with snacks.

Close-up of wine corks, each printed with an image of a tree with roots.

Two people stand beside a large tree in a vineyard. The vineyard stretches out in rows in the background, and the setting appears peaceful and natural.

A hand pours red wine into a glass on a table set with additional wine glasses and wine bottles in the background. The image is in sepia tone.

Two men are seated at a table with multiple wine glasses, seemingly engaged in a wine tasting. A photograph of trees hangs on the wall behind them.

A sepia-toned image showing rows of stacked wooden barrels in a winery cellar.

A spacious room with large windows showcasing an outdoor vineyard view. A central table is adorned with flowers, wine bottles, and decorations. Comfortable seating areas surround the table.

The Challenge

The Annulus team originally approached Vin in a time crunch. The project was brand-new, the wines were in barrel, and critics were already showing interest. Vin jumped into action and built a preliminary website that communicated the seriousness of the endeavor and honored the handsome visual identity work of Pate International Design.

In the months leading up to the release of the wines, the team returned to Vin for a more comprehensive website design. With critical accolades rolling in, it was clear that Annulus would be a wine for collectors, so Vin built a structure that can mature over time. A library of information on back vintages will continue to grow as this promising wine brand flourishes.

Eager to share their wines with the world, the proprietors decided to launch with an open storefront, offering the wines in three-packs with the option to convert to a fully allocated model in time. As befits a brand of this caliber, site visitors are guided through a process of learning about the wines before being invited to find the storefront.

Introduce an exceptional new Napa Valley brand with a world-class pedigree.
Communicate the brand story.
Establish a feeling of subtle luxury and tastefully display art-quality photography.
Integrate an open Commerce7 storefront while delivering an “allocated” shopping experience.
Build a system that will continue to display robust back-vintage information in years to come.

A tree with detailed branches and roots grows from a circular band in a floating, stylized design against a dark background.

Image of a webpage from Annulus featuring sections titled "Foundation," "Inspiration," and "Giving Back" with accompanying photos and text about their vineyard, mission, and philanthropic efforts.

People seated at tables sampling wine and conversing. The webpage discusses the winery's dedication to terroir, nuanced blends, and introduces a selection of wines.

Group photo of six winery team members at the top, followed by individual photos and positions of four team members in a grid layout. Text describes the founding and mission of Annulus winery.

A wine website showcases its portfolio, including bottles of 2021 Beckstoffer Las Piedras Vineyard Cabernet Sauvignon and 2021 Vine Hill Ranch Vineyard Cabernet Sauvignon with descriptions and purchase options.

Sepia-toned image of Michel Rolland in an outdoor setting. Text on the right describes him as a consulting oenologist with extensive experience in the wine industry.

A wine tasting page from Annulus featuring tasting experiences, dining options, and private event inquiries. The design includes images of a vineyard, tasting room, and outdoor seating area.

A man identified as Nigel Kinsman, a winemaker, stands in front of wooden barrels. A text beside him details his career and achievements in the winemaking industry.

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