Website Design & Development

After a comprehensive discovery process, we’ll develop a Creative Brief to summarize your brand identity and project goals, then a Content Outline to guide user impressions and actions for each page.

Next, we’ll present the site navigation structure and Wireframe designs. This visual storyboard depicts the page flow and identifies potential places for interactivity, ensuring an intuitive user experience.

We begin our design process with an exploration of color palette, typography, menus, header, footer, and page treatments. This is our opportunity to experiment and course correct before detailed design begins in earnest.

Working in the tone of voice determined in the creative brief, we take a journalistic approach to website copy composition, conducting interviews and archival research.

While composing the copy, we will also begin work on any visual content creation that is outlined in the project scope. This may include interactive maps, icons and graphics, sketches, stock photography, image processing, or creative direction for photo shoots.

Our unique, elegant designs will honor your brand’s visual identity, incorporating your colors, typography, and style, while upholding our own high aesthetic standards. They’ll sync with your business and brand strategies, and guide visitors to take the actions you want.

We will present our interactive design rounds as pdfs before moving to development and staging, allowing for fine-tuning early in the process.

We meticulously hand-code WordPress websites that adhere to industry-accepted best practices in Web Standards, accessibility, and supporting technologies. As we work, we share the staging site with you and continue to take feedback into account. We’re flexible, and we want you to be thrilled with the results of our collaboration.

Search Engine and Generative Engine Optimization are crucial for helping customers find your content in a crowded online information space. We build it into our website process, taking a three-pronged approach to improve your search-results rankings, conversion rates, and overall ROI.

1. We follow best technical SEO & GEO practices as we build the back end of the website, considering server optimization, page speed, and internal linking. 
2. During the strategy and content-creation phases, we incorporate front-end website optimizations, or “on-page SEO,” such as targeted copy, headings and title tags, and page meta descriptions. We’ll also guide you toward ongoing optimizations that will keep your site relevant off page, including blog posts, link building, and social sharing.
3. During development, we employ expert strategies, such as semantic markup and Schema structured data, so that search engines can find and understand your content. At launch, we’ll submit your sitemap to Google Search Console.

External integrations can supercharge a website with extra functionality. We often integrate services such as: mailing list, events, reservations, analytics, and more.

The most important integration for our winery clients is e-commerce integration. Drawing upon our deep knowledge of various wine-focused platforms, and our custom-coded solutions, we will ensure that your online boutique offers smooth and pleasant shopping, club, and mailing-list experiences, with elegant, brand-specific styling.

Analytics are tools for understanding user behavior and the efficacy of your website. We will work with you and your marketing team to implement external evaluation tools such as Google Analytics and Google Tag Manager to view overall performance and track user flow and customer journey.

If desired, we are able to implement Hotjar to create user behavior heat maps, and A/B testing software for comparing and optimizing approaches.

It’s important that your website can grow with you and your business needs over time.

We provide WordPress training, so you can log in and update text and images, add pages, and more.

If you need assistance in the future, you’re invited to join our Support Program. For members, we’re available to help with content management, maintenance, troubleshooting and more.