Services


A deep understanding of the wine world guides us in our approach. Our custom-tailored solutions speak in your distinct voice to connect with your audience. We believe that communicating with a consistent visual identity enhances your customers’ understanding.

What We Do


Brand Strategy

Our brand strategy services are aimed at launching new brands and helping existing brands sharpen their position.

  • Naming
  • Messaging
  • Positioning
  • Brand Architecture

Identity Design

Our identity design services create a cohesive visual communication system in line with your goals and brand persona.

  • Logo & Icon Design
  • Packaging Design
  • Brand Style Guide
  • Collateral

Websites

Our websites are attractive, functional, easy-to-update, search engine optimized, and responsive for mobile and desktop devices.

  • Content Development
  • Interactive Design
  • Content Management
  • Web Development

Questions and Answers


  • What's the difference between a custom designed website and off-the-shelf templates like Squarespace?

    Services abound these days for launching cheap simple hosted websites. It’s a good solution for low level needs. But Squarespace websites look the same, because they’re built on the same template as other websites.

    Our custom designed websites provide a higher level of quality and personalization than templates in both design and development.

    Discovery informs our design process, and we learn about your goals as a business and brand, to speak in the voice you aspire to. So we tightly match design with your brand identity’s color, fonts, and character. Cohesion between website, packaging, and print collateral reinforces customer understanding and the perception of quality.

    Because we’re doing custom hand-coding at the development phase, we have complete control and flexibility to express design ideas and present content with the best layout and behavior.

    Websites are a process and they evolve over time with your business and marketing actions. If the platform isn’t flexible, it prevents expression and growth.

    We liken our services to bespoke tailors of fine clothery. There is no better website for you, than one custom designed with you.

  • What website publishing system or CMS do you recommend?

    We use WordPress for website content management.

    From the client perspective, WordPress provides a rich admin interface that makes it easy to edit text, swap out images, add new pages, and update the menus. This lets you take ownership of the site and put it to work for your evolving needs.

    In terms of web development and coding, WordPress provides limitless flexibility in development. This helps us turn complex, specific, and changing design requirements into reality.

    WordPress is free open source software, and can be deployed at the web host of your choice. It’s not a hosted service like Squarespace, Wix, or Weebly, so the work invested in your website will not be lost if that company goes out of business.

    WordPress is the world’s most popular publishing system, running over 76 million sites that range in scope from enterprise to micro. This popularity nurtures a robust ecosystem of plugins and resources to help expand and customize your website. Because it will be updated in the future for security and feature updates, it is a solid choice as a platform for your web presence.

Resources


Ecommerce

We use and highly recommend VineSpring to provide full-featured ecommerce, product inventory management, wine clubs, allocations, and POS tailored for wineries.

Visit VineSpring


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