Many fine winery websites are already GEO-friendly. Generative systems seek external validation and third-party credibility. In addition, generative AI looks for verifiable and digestible facts. Happily, the typical Vin website already includes highly specific pages about vineyards, winemaking, and wines.

With the acquisition of WineDirect by Commerce7, many winery proprietors have questions about how the transition will affect their websites. Vin Agency offered a free webinar to members of LIVE Certified and the wine community.

Imagine arriving for a private tasting: Just as you are settling in and lifting your glass, an employee jumps in front of you with a clipboard and loudly demands your e-mail address. While this rarely happens in tasting rooms, it can be the effect of pop-ups, sticky banners, and other intrusive elements online.

As AI continues to proliferate in 2025, the wine industry should proceed with caution. Boutique wine producers risk sacrificing brand identity and losing market share by relying on automation-generated digital design and content.

Typographical ornaments—known today as “dingbats”—originally stemmed from the public’s thirst for travel and décor. Over time, these decorative ornaments acted as proto emojis, augmenting written text with imagery and symbolism. 

When we connect with clients for website design and development projects, they nearly always ask us for advice about e-commerce. We’re happy to help. In this article, we share some of the insights we’ve gleaned over the years from our work.

Many first-time wine producers believe that they can land on a viable brand name in a single brainstorming session. However, it’s important to adhere to labeling regulations, avoid trademark infringement, and ultimately inspire engagement and drive sales.

Katherine Cole discusses her career as a wine journalist and author, and now, brand communicator.

Can a website age like fine wine? In a word, yes. In the same way that a fine winemaker ensures longevity in the bottle by achieving equilibrium, our design work is driven by the principles of balance, proportion, and unity.

We all know that wine label: Effortlessly cool, with a miles-long wait list. The wine is good, sure. But is it really that good? What does that producer have that you don’t? We’re here to tell you what: It’s brand.

Here at Vin, we take copywriting seriously. We interview winery stakeholders and team members for information, quotes, nuance, and context. And we convey our clients’ words with elegance and finesse. But that’s not all. Connoisseurs notice the little things, so we’re extra-attentive to proper grammar, usage, and punctuation.

Vin Founder and Creative Director Jon Krauss shares about Vin, his story, European studies, typography, brand design, and websites.

In which Pablo Neruda reminds us that winemaking is an art requiring emotional investment and a strong stylistic point of view.