About Us

We are passionate about fine wine and committed to celebrating the beauty and bounty of wine country. And we know that fine wines are made by good people. We’ll tell your story in a compelling way, bringing your customers closer to you.


How We Work

Our approach is collaborative. We listen to your goals and dreams, and then create an effective plan to accomplish them. Uncovering and understanding brand insights informs the strategic approach. The result, bespoke designs expressing a distinct personality and character.


Jon Krauss

Jon Krauss

Creative Director

Jon founded Vin because he loves wine and fine wine design. With twenty years of experience in website design, brand design, and art direction, he’s collaborated with over 100 wineries in the US and internationally, sized from boutique to mass-market.  Jon studied German Literature at Whitman College, Art History at Humboldt University Berlin, and Fine Arts at The Evergreen State College. Based in Portland, Oregon, Jon brings an expert insider’s perspective to the wine world.

Visit Jon's Website

Katherine Cole

Katherine Cole

Communications Director

Katherine is a journalist and wine writer who has been covering beverages for twenty years and has written four books on wine. A graduate of Harvard College and the Columbia University Graduate School of Journalism, Katherine was named to the “Imbibe 75” list of “the people, places and flavors that will help shape the way we all drink” in 2014. She also hosts The Four Top on Oregon Public Broadcasting, the 2017 James Beard Foundation award-winning podcast.

Visit Katherine's website

Annie Jefferson

Annie Jefferson

Brand Manager

With an agency background in brand strategy, brand design, content development, and project management, Annie has worked with companies ranging from enterprise to boutique to refresh old brands, build new ones, launch websites, and create engaging marketing material. In 2013, she won the London School of Economics Entrepreneurship Award with funding to launch a content creation company. Now California-based, Annie also oversees the marketing of her family’s St. Helena vineyard.

Visit Annie's website

Brandon Sparks-Gillis

Brandon Sparks-Gillis

Strategic Advisor

Brandon is the winemaker at Dragonette Cellars, based in the Santa Ynez Valley of Santa Barbara County California. He has worked and studied with some of the finest wineries and retailers in the world, and holds a degree in Geology from Whitman College. His extensive experience at many levels of the wine business provides an in-depth insider perspective to the world of wine.

Visit Brandon’s winery

Wine gladdens the human heart,
and joyfulness is the mother
of all virtues.
— Goethe

Questions and Answers

  • What makes Vin special among creative agencies?

    We started Vin because we love wine and fine wine design. Wine is our focus, expertise, and passion.

    We’ve worked with over 100 wineries of all sizes, and collaborated with lots of smart folks – winemakers, proprietors, marketing and PR specialists, designers, and distributors.

    We’ve been influenced by their ideas, creativity, knowledge, and values. From these people we’ve learned to understand the business of wine on many levels, gotten to know the wine drinking audience and how to communicate to them.

    This deep insider knowledge of the wine world is crucial to our clients’ success. It’s how we guide them in the best direction and approach through choices during process of creative projects.

  • How is fine wine like fine wine design?

    People have taste and intuitively perceive quality through their senses.

    Vintners and designers work hard to refine their sensibilities and skills, in order to create quality from source materials and compete in a saturated marketplace.

    Some people have more refined sensibilities, through nature, education, or experience. Although inexperienced wine drinkers may not understand the complex nuances of flavor, experienced aficionados certainly will.

    People outside the design field like winemakers and proprietors may not recognize the nuances of fine design. They may not be able to anticipate the reactions and visual sensibilities of their audience.

    That’s why smart wineries hire qualified expert winemakers and designers — artisans passionate about their craft and uncompromising about quality. And that’s where we can help.

  • How do we communicate during projects?

    Although physical distances may be great, we’re able to effectively communicate with clients around the globe.

    Some tools we use to coordinate are email, screen sharing, file sharing, and phone call meetings.

    Feel free to get in touch with us here to try it out: hello@vinagency.com.

  • What's the process for getting a project proposal?

    We start the process of building a proposal with an exploratory questionnaire. This helps to get to know your business better and define the project requirements.

    We follow up the questionnaire with a conference call to make sure we’re on the same page. Then we prepare a formal proposal with the project scope, cost budget, projected timeline, and contract.

    Once we receive the signed contract back along with a deposit payment, we schedule your project and begin preparation.

    Feel free to get in touch know if you have any questions. We’re looking forward to working with you.

    Contact UsRequest for Proposal