About Us

We are passionate about fine wine and committed to celebrating the beauty and bounty of wine country. And we know that fine wines are made by good people. We’ll tell your story in a compelling way, bringing your customers closer to you.


How We Work

Our approach is collaborative. We listen to your goals and dreams, and then create an effective plan to accomplish them. Uncovering and understanding brand insights informs the strategic approach. The result, bespoke designs expressing a distinct personality and character.

Questions and Answers

  • What makes Vin special among creative agencies?

    We started Vin because we love wine and fine wine design. Wine is our focus, expertise, and passion.

    We’ve worked with over 100 wineries of all sizes, and collaborated with lots of smart folks – winemakers, proprietors, marketing and PR specialists, designers, and distributors.

    We’ve been influenced by their ideas, creativity, knowledge, and values. From these people we’ve learned to understand the business of wine on many levels. We’ve gotten to know the wine drinking audience and how to communicate to them.

    This deep insider knowledge of the wine world is crucial to our clients’ success. It’s how we guide them in the best direction and approach through choices during process of creative projects.

  • How do we communicate during projects?

    Although physical distances may be great, we’re able to effectively communicate with clients around the globe.

    Some tools we use to coordinate are email, screen sharing, file sharing, and phone call meetings.

    Feel free to get in touch with us here to try it out: hello@vinagency.com.

  • What's the process for getting a project proposal?

    We start the process of building a proposal with an exploratory questionnaire. This helps to get to know your business better and define the project requirements.

    We follow up the questionnaire with a conference call to make sure we’re on the same page. Then we prepare a formal proposal with the project scope, cost budget, projected timeline, and contract.

    Once we receive the signed contract back along with a deposit payment, we schedule your project and begin preparation.

    Feel free to get in touch know if you have any questions. We’re looking forward to the prospect of working with you.

    Contact Us Request for Proposal


Jon Krauss

Creative Director

Jon founded Vin in 2009 because he loves wine and fine wine design. With seventeen years of experience in art direction, identity branding, graphic design, and web development, Jon brings a diverse client roster of wineries and non-winery clients including Yale School of Medicine, The Seattle Times, and MSN. He studied German Literature at Whitman College, Art History at Humboldt University Berlin, and Fine Arts at The Evergreen State College. Based in Portland, Oregon, Jon brings a fresh perspective to the wine world.

Visit Jon’s website

Katherine Cole

Communications Director

Katherine is a journalist and wine writer who has been covering beverages for seventeen years and has written four books on wine. A graduate of Harvard College and the Columbia University Graduate School of Journalism, Katherine was named to the “Imbibe 75” list of “the people, places and flavors that will help shape the way we all drink" in 2014. She also hosts The Four Top on Oregon Public Broadcasting, the 2017 James Beard Foundation award-winning podcast.

Visit Katherine's website

Annie Jefferson

Brand Strategist

With an agency background in brand strategy and design, Annie has worked with companies ranging from enterprise to boutique to refresh old brands, build new ones, launch websites, and create engaging marketing material. In 2013, she won the London School of Economics Entrepreneurship Award with funding to launch a content creation company. Now California-based, Annie also oversees the marketing of her family's St. Helena vineyard.

Brandon Sparks-Gillis

Strategic Advisor

Brandon is the winemaker at Dragonette Cellars, based in the Santa Ynez Valley of Santa Barbara County California. He has worked and studied with some of the finest wineries and retailers in the world, and holds a degree in Geology from Whitman College. His extensive experience at many levels of the wine business provides an in-depth insider perspective to the world of wine.

Visit Brandon’s winery