Sandlands produces hand-crafted wines sourced primarily from dry-farmed vineyards with sandy soil and head-trained vines. The personal project of winemaker Tegan Passalacqua, the line-up encompasses the forgotten classic California varieties from regions and vineyards that have been farmed for many generations but have remained the outliers of California viticulture.

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The Challenge

  1. Express the Sandlands brand in a manner that’s direct and authentic – a modern classic, contemporary and cognizant of heritage.
  2. Appeal to a varied audience including established demographics and emerging wine enthusiasts from California and across the country.
  3. Facilitate wine sales on the website with VineSpring ecommerce.
  4. Optimize the user experience for mobile, tablet, and desktop devices.