The Martinelli Family has been sustainably growing grapes and making wine in the Russian River Valley since the late 1880s. As fifth-generation stewards of some of the finest vineyards in the region, the Martinelli family is proud to continue a legacy of hands-on farming and winemaking.

Visit the Martinelli Winery website

  • Art Direction
  • Interactive Design
  • Web Development

The Challenge

  1. Establish a fresh yet classic online presence with a compelling new design.
  2. Immediately impress site visitors with the beauty of the vineyards.
  3. Engage users with interactive elements, including a vineyard map and historical timeline.
  4. Aid discovery with clean, intuitive navigation.
  5. Convey the pioneering legacy of this Sonoma farming family.
  6. Underscore the quality of Martinelli’s fine wines.
  7. Integrate extensive history and multiple vineyard sites in a streamlined way.
  8. Strengthen existing relationships with committed collectors.
  9. Invite newcomers to become List Members or Concierge Members.
  10. Encourage online DTC sales as well as foot traffic in the tasting room.

Portfolio