Website for Martinelli Winery
- Art Direction
- Interactive Design
- Web Development
The Martinelli Family has been sustainably growing grapes and making wine in the Russian River Valley since the late 1880s. As fifth-generation stewards of some of the finest vineyards in the region, the Martinelli family is proud to continue a legacy of hands-on farming and winemaking.
The Challenge
- Establish a fresh yet classic online presence with a compelling new design.
- Immediately impress site visitors with the beauty of the vineyards.
- Engage users with interactive elements, including a vineyard map and historical timeline.
- Aid discovery with clean, intuitive navigation.
- Convey the pioneering legacy of this Sonoma farming family.
- Underscore the quality of Martinelli’s fine wines.
- Integrate extensive history and multiple vineyard sites in a streamlined way.
- Strengthen existing relationships with committed collectors.
- Invite newcomers to become List Members or Concierge Members.
- Encourage online DTC sales as well as foot traffic in the tasting room.
Portfolio
