Ethica Wines is an importer and partner agency that represents, supports, and trades a large portfolio of unique, authentic Italian wine producers from 13 distinct regions. The Ethica Wines business comprises full-service sales, and trade, in two distinct but complementary operations. Ethica imports Italian wines to North America and offers sales, trade, and marketing support in the Asiac Pacific region.

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The Challenge

  1. Introduce Ethica Wines–its services, markets, story, team, and producers.
  2. Present Ethica Wines as a portfolio of modern classic wines, representing quality and value, using clean and sophisticated design, and an image-driven approach that portrays the Italian lifestyle in a relatable and inspiring way.
  3. Facilitate an easy-to-use funneling system that allows visitors to explore the site through each separate offer—North America and Asia Pacific—and that thoughtfully considers the experience of the user at all stages of navigation.
  4. Create a platform for educational information and industry news in a format that encourages sharing among the community of beverage professionals.
  5. Appeal to distributors, beverage directors, sommeliers, and retailers, as well as to Italian lifestyle fans, wine educators, influencers, media, and enthusiasts.