Big Basin Vineyards is a family-owned vineyard and winery offering limited-production, critically acclaimed Burgundy and Rhône varieties sourced from the Santa Cruz and Gabilan Mountains. Farming organically, the Brown family produces estate wines and olive oils, and sources from nearby sustainable vineyards, working with mountainside blocks cooled by ocean fogs rolling in through the San Francisco and Monterey Bays.

Visit the Big Basin Vineyards website

  • Art Direction
  • Interactive Design
  • VineSpring Ecommerce
  • Web Development

The Challenge

  1. Present a clean, image-driven, easy-to-navigate, clearly organized design.
  2. Accurately convey the unparalleled beauty and “frontier” feeling of the place.
  3. Tell the stories of the wines, the vineyards, and the people.
  4. Underscore the quality of these ocean-influenced mountain wines.
  5. Appeal to oenophiles with disposable incomes, from the Silicon Valley, the Bay Area, and beyond.
  6. Facilitate the sales funnel and encourage site visitors to purchase via friendly promotions.
  7. Increase Wine Club memberships via an easy and enticing sign-up process.
  8. Continue to build community by presenting events in an easily shared format.
  9. Provide library wine tasting notes and allocation information.