Brand Identity for Site Wines

 

Site Wines is the personal brand of winemaker Jeremy Weintraub. We developed a brand identity to launch Site Wines, conveying a bold contemporary character. The icon recalls US Geological Survey markers to emphasize the importance of location in winemaking.

Visit the Site Wines website

  • Art Direction
  • Brand Identity
  • Graphic Design
  • Interactive Design
  • Packaging Design
  • VineSpring Ecommerce
  • Web Development

The Challenge

  1. Express Site as modern but mindful of tradition, serious but not stodgy, elegant, light.
  2. Emphasize the importance of location and terroir.
  3. Attract visitors to the website. Give them a good idea of the approach and purpose, but retain some distance.
  4. Appeal to an audience of wine lovers who enjoy buying that special bottle regularly, primarily mid- to upper-income, on the West Coast and East Coast cities.

Portfolio

Website for Seavey

Website for Acrobat

Brand Identity for Dragonette Cellars

Brand Identity for Tzora Vineyards

Website for Ram’s Gate

Website for Arkenstone

Brand Identity for Arcudi

Brand Identity for Gregory James

Website for Preston

Website for Hyde de Villaine

Brand Identity for Consulon

Brand Identity for Foundling

Website for Dunstan

Website for Sandlands

Brand Identity for Autumn

Brand Identity for Des Esseintes

Website for Kanzler Vineyards

Website for Sinegal Estate

Brand Identity for Site

Brand Identity for Higgins