Brand Identity for Foundling


Foundling is a Cabernet Sauvignon sourced from an estate vineyard on Napa Valley’s esteemed Pritchard Hill. The wine was inherited in the purchase of the estate property and deemed especially worthy because of its high quality and nuanced character. This unique backstory opened opportunities for whimsy and creative storytelling to engage and inspire the imagination.

  • Brand Identity
  • Graphic Design
  • Illustration
  • Interactive Design
  • Naming
  • Packaging Design
  • Web Development

The Challenge

  1. Develop naming and a brand identity system that communicates the whimsy,
    quality, and value of the “lost and found” wine.
  2. Establish and communicate a unique identity and provide a distinct
    look and feel to successfully launch the brand. Promote consistent
    visual communication across all media.
  3. Create an overarching structure to allow for future growth and development,
    and differentiation from the main brand.


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