Prepared for the 2018 Oregon Wine Symposium Master Marketing Automation to Increase DTC Sales panel with Creative Director Jon Krauss.
For small craft-beverage businesses, online marketing can sound like an onerous obligation. It takes a bit of time to implement marketing automation, but once you’ve got it up and running, you’ll see impressive results in your DTC sales numbers. Here are some simple ways to put it into practice. Continue reading
Creative Director Jon Krauss shares about Vin, his story, European studies, typography, brand design, and websites. Continue reading
Every day at Vin, we are inspired by the craftsmanship and creativity our clients devote to their work. Winemaking is a business, but it’s also an art—like painting, music, or poetry—requiring technical mastery, emotional investment, a strong stylistic point of view, and an understanding of broader context. This Pablo Neruda ode reminds us of a well-made wine in its expert construction and evocative beauty. Continue reading