Élevage

Ripe Ideas


Seven Questions to Ask to Determine if You’re Ready for an eCommerce System

Wineries know how to craft an excellent customer experience in their tasting rooms. In the tasting room, there’s a one-to-one connection, and customers get the chance to understand your winery and your wines. Unsurprisingly, 47 percent of all direct-to-consumer (DTC) wine sales happen in the tasting room. However, without eCommerce, the opportunity stops when the customer leaves your tasting room.
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Brand: Your Most Valuable Asset

You have heard it before: Your brand is much more than your logo. It is an amorphous concept that exists apart from your work, an abstract idea that is removed from the daily practicalities of running a business. And in order for your winery to achieve success, it is essential to first define and express your brand.
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Editorial Style Sheet for Wine Writing

Here at Vin, we take copywriting seriously. We interview winery stakeholders and team members for information, quotes, nuance, and context. And we convey our clients’ words with elegance and finesse. But that’s not all. Connoisseurs notice the little things, so we’re extra-attentive to proper grammar, usage, and punctuation.
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Marketing Automation for Wineries

Prepared for the 2018 Oregon Wine Symposium Master Marketing Automation to Increase DTC Sales panel with Creative Director Jon Krauss.

For small craft-beverage businesses, online marketing can sound like an onerous obligation. It takes a bit of time to implement marketing automation, but once you’ve got it up and running, you’ll see impressive results in your DTC sales numbers. Here are some simple ways to put it into practice.
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Ode to Wine

Every day at Vin, we are inspired by the craftsmanship and creativity our clients devote to their work. Winemaking is a business, but it’s also an art—like painting, music, or poetry—requiring technical mastery, emotional investment, a strong stylistic point of view, and an understanding of broader context. This Pablo Neruda ode reminds us of a well-made wine in its expert construction and evocative beauty.
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