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Ripe Ideas


Editorial Style Sheet for Wine Writing

Here at Vin, we take copywriting seriously. We interview winery stakeholders and team members for information, quotes, nuance, and context. And we convey our clients’ words with elegance and finesse. But that’s not all. Connoisseurs notice the little things, so we’re extra-attentive to proper grammar, usage, and punctuation.
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Marketing Automation for Wineries

Prepared for the 2018 Oregon Wine Symposium Master Marketing Automation to Increase DTC Sales panel with Creative Director Jon Krauss.

For small craft-beverage businesses, online marketing can sound like an onerous obligation. It takes a bit of time to implement marketing automation, but once you’ve got it up and running, you’ll see impressive results in your DTC sales numbers. Here are some simple ways to put it into practice.
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Ode to Wine

Every day at Vin, we are inspired by the craftsmanship and creativity our clients devote to their work. Winemaking is a business, but it’s also an art—like painting, music, or poetry—requiring technical mastery, emotional investment, a strong stylistic point of view, and an understanding of broader context. This Pablo Neruda ode reminds us of a well-made wine in its expert construction and evocative beauty.
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