Packaging Design for Tzora Vineyards
Tzora Vineyards ranks among Israel’s premier wineries. Their vision is to craft wines that reflect the finest terroirs of the Judean Hills.
We redesigned the packaging for Tzora Vineyards’ full line of wines, including wine labels, wooden case boxes, cartons, corks, and capsules. The design process considered positioning aspects such as brand strategy, target consumer profile, and product differentiation, as well as printing and production issues. This undertaking has revitalized the brand, driven sales, introduced Tzora Vineyards to a new audience, and increased the winery’s prestige in the international marketplace.





