Dragonette Cellars is a boutique winery dedicated to making fine wines in the beautiful Santa Ynez Valley, one of the world’s great wine regions.

We created a brand identity projecting authenticity and quality, while paying reference to the history of wine making. The logo design represents the alchemical symbol of liquid gold, created from the initials D and C from the name Dragonette Cellars. The new identity was cohesively deployed across a series of wine labels, website, print collateral, and retail ads.